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Is an Open House a Good Idea for Getting Your House Sold?

Should You Have an Open House?

Is an open house a good idea when it comes to getting your house sold?  Truthfully, the answer is usually not.  Here’s why….

NAR (National Association of REALTORS®) statistics show that only about 1% of the time does a buyer for a property appear as the result of having viewed it at an Open House.  Certainly, we could easily make the argument that having that 1% chance alone is enough to justify having an Open House but there are plenty of reasons why it’s not a great idea.

Holding a public Open House means that you are letting random strangers in to view the property.  Most of them are probably not shopping for a home at all but are simply looking for something to do and saw the Open House sign.  Those are not your buyers, they are just wasting your time and getting your hopes up.

There’s a much worse aspect to holding a public Open House though.  It can be an opportunity for a potential thief to stop by, get a look at what you have and then know what and where to look at a later date.  Reports show that thieves will even use a showing as a means of scheduling their theft (that’s why it’s a good idea to have your agent insist on buyer pre-approval before scheduling a showing).

Speaking of pre-approvals, chances are really good that a potential buyer that shows up alone (without their agent) at an Open House, probably does not have a pre-approval for a loan yet.  That means they really aren’t a buyer.  They are really just a looker.

So why do so many agents recommend Open Houses to the seller?  Because it’s a great way for them to get leads on potential buyers so that they can make more sales of other properties.  Do you really want to use your home as a platform for an agent to advertise for more buyers for themselves?

NAR statistics also show that about 25% of the time the buyer for a property is by someone who already lives nearby or knows the seller.  Want to find out more about how to leverage those potential buyers?  Call or text 661-375-7325 or email Sally@YourRealAdvantage.com and we can talk about how to put the power of the 25% to work for you.

 

 

 

For more articles in this series, check out:

5 Tips to Make Your House More Sellable

Getting Ready To Sell Your Home? Tips to prepare

What Does Showing Ready Really Mean?

Is Your House Show Ready?

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What Should You Know About REALTOR® Safety?

Realtor SafetyThere’s been a bunch of media attention on REALTORS® that have been accosted, raped and even murdered while conducting business.  Although I’m sure it happens in other industries too, because I am a REALTOR® I wanted to share some thoughts about what’s happening and what you can do to help.

Perhaps surprisingly, it’s not just women that are the subject of these attacks. Some of these attacks are robberies, others are more violent crimes.

As detailed in the video below there, just recently two different attacks were made on agents in St Petersburg Florida.  Both survived, but according to the government statistics more than 20 REALTORS® have been murdered in the past decade.

So as someone that is interested in buying a home, please help keep REALTORS® safe.  When you happen to be driving by a house with a “For Sale” sign on it, please do call and schedule an appointment to take a look at it.  Please don’t insist that the agent drop whatever they are doing to show it to you right now. 

Many agents believe that if they don’t run right out, you may just call someone else that will.  I’m curious, do you think you will get better, more qualified help from someone that has enough free time that they can run out to show a house without notice, or from someone with a full schedule?  Experience shows that busy people get more done well.

Personally, I’m usually booked several weeks in advance.  If needed, I may be able to rearrange my schedule to accommodate unusual circumstances, but what I truly believe is that everyone gets the house they’re supposed to have. It really doesn’t matter if you see it right now, or next week — if it’s the house for you, the timing will be right.

So, how does not pressuring an agent to run out and show a property help to keep them safe?  If that agent develops the same confidence I have that everyone gets what they should, then they won’t find themselves in the position of the St Petersburg agents depicted in the video.

Other safety measures agents may use include meeting clients at the office instead of at a property, taking a copy of the client’s driver’s license and leaving a copy with the office, and letting someone know when the agent will be back in the office. These are all standard policies for my business.

I know that sometimes you see the house and think, “This is it! I have to see it right now!” but there may be better questions to ask than, “will you show it to me now?”  Curious about what those might be?  Send me an email at Safety@93561home.com and I’ll send you the list.

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