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October 13, 2017

Your House Is Ready to Show, Where are the Buyers?

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Category: Home Sellers, Homeowner Tips, Owning a Home, Real Estate Info


Your House Is Ready to Show, Where are the Buyers?

You’ve done all the right things: taken care of deferred maintenance, spruced up the paint, super cleaned and decluttered.  Advertising is in place, agents have visited to preview, but you haven’t had any showings.  What’s the problem?

Ideally, every seller hopes that they will have the house ready to sell and immediately get a call for a showing that then turns into the new owner of the home in 45 days.  One and done!  What could be better?  That’s the ideal, but it is quite rarely the reality.

If your house is ready to show and has been properly marketed, then there is only one reason that you are not getting showings.  Before we get to that reason, what does “properly marketed” mean.  Marketing is now a specifically targeted activity that produces measurable results.  The goal of marketing a house is to create awareness and get attention.  Think of it as a formula:

Awareness + Attention = Showings & Offers

There are many ways to market a house that produces measurable results.  Some of the more traditional methods, like print advertising in newspapers, flyers on sign posts and similar means are less effective because it is very difficult to capture the prospective buyer and provide follow up.  Without the ability to measure response the advertising effort is essentially wasted.  Fortunately, the the internet has grown up to such an extent that it makes targeted marketing relatively easy.

Think of how often you are surfing the internet and all of a sudden an ad appears that is just like the thing you were recently looking to buy.  That’s targeted marketing and that’s what gets your house the Awareness that leads to the Attention it deserves.

If you have the Awareness and Attention but not the showings that lead to offers, then it all comes down to price.  Now here’s another thing to consider, time and price are very closely related.  If you are committed to moving relatively quickly, your house needs to be priced accordingly.  If your house is unusual, has challenges (like undesirable neighbors, other neighborhood problems, etc) then you will likely need to be listed below what would otherwise be fair market value in order to get the Attention to turn into Showings and Contracts.

If you want to learn more about how a pinpoint price analysis can help you do this, call or text 661.375.7325 or email Sally@YourRealAdvantage.com to schedule your no-cost no-obligation consultation today.

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